Beware of these “Aware”ness campaigns

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breast cancer

I have been reading everywhere about the pink selfies and #NoBraDay.I simply dont understand why in the world these selfies and Bra thing would bring an awareness about breast cancer.It is illogical and these campaigns are so provocative .They fail to spread the awareness about breast cancer treatment and support system for women .These campaigns should instead reduce the stigmas relating to breast cancer and inform people about symptoms and treatment.Because at the end of the day,”Prevention is better than cure”.